Taylor Swift's new album Lover is set to drop on Friday. In an age where singles and streaming drives most music buyers, Taylor has amassed nearly a million pre-sale orders for the album. This is also another big for her - it's her first album where she owns the master recordings. Any artist will tell you that is something few artists can get. It means she controls whatever happens to her music - not the record company. She's come a long way in the last 10 years or so.