Nick Neyev wanted to do something that would create a viral sensation, so he jumped off an 11th floor deck of a Royal Carribean cruise ship. His buddies thought it was awesome as he was making the dive, but they got interrogated by police after rescuers pulled Nick out of the water. Nick said later that his neck and tailbone hurt for several days afterward. That wasn't the only thing that stung - Nick and his buddies were thrown off the ship and Nick was banned for life. I guess you can call that a once in a lifetime experience.