For a lot of people (me included), the commercials during the Super Bowl are at least as important as the game. There is clearly an effort to do more creatively, which makes them almost like short films. One of the favorites from the past is from Budweiser, who usually manages to mix humor and emotion for a winning product - and their beer is OK too! If you haven't seen this ad, you can have a look and a laugh - and probably a cry as well.